Learn Avenue Growth System

Are you hitting a growth ceiling and don't know how to break through it?

Hi, I'm Tiina. 

What if you could scale your business without sacrificing your life, family and wellbeing?

Let me show you how we at Avenue have helped many experts grow and scale!


Grow & scale your business without sacrificing wellbeing

...it connects the dots to make the picture complete. This is unique!

Barbro Axelsson
CEO at Durewall Institute

The REAL reason why your business is not growing as fast as you want is not the lack of hard work, expertise or skills.

It's the lack of a simple SYSTEM.

Growing a BUSINESS can be simple

You know you are brilliant at what you do. You know you bring amazing results to your customers. What you don't understand is this...

WHY is growth so damn complex?

while you know you want more... you're not willing to sacrifice your life in the process.

Does this sound like you?
I've got great news!
Hi, I'm Tiina.

I'm a Systems Engineer with long experience in the IT & Home Design Industries. I work with owner-led businesses in home, wellness and lifestyle niches who want to implement innovative growth models and systems to stand out and make a profit.

My unique methodology has helped thousands of experts, designers, small business owners, and CEOs grow their businesses. Some build profitable, elegant and fun service businesses, and others scale Million EUR global brands. Either way, we do this...


with a clear structure and a systematic action plan


while we enjoy our lives and time with kids, families and loved ones


even if you're fresh out of corporate or just launched your business

This you?

You have spent countless hours online, trying to figure out the next trick to grow your business... yet most of your attempts fall flat or just don't feel aligned with your values?

You know about all the tools that you could be implementing in your business, yet you have no time to figure them out, hence serious FOMO?

You’ve got customers but you also got no time for life, family, and the CEO activities required for you to take your business to the next level. You are tired of the hustle and ask yourself: “Is this really what I want?”

Or maybe you have just launched a business, and now you’re wondering… “what does it take to get customers? The “others” seem to be making millions of dollars using all kinds of cool tools, yet I have no luck in getting customers rolling in consistently…”

you're definitely not alone

And it doesn't have to be like this

You CAN get all the customers you want, anytime you want, and grow a fun, profitable business without sacrificing wellbeing.

You CAN charge premium prices for your services.

You CAN scale past your current stage even if it feels like you're working all-the-time.

You CAN make the right strategic decisions at each growth stage knowing that you're focusing on the right things at the right time.

You CAN design the exact type of business that fits your lifestyle and goals.

Would you like to learn what the 1% of successful small businesses do differently than the rest 99% who struggle?

They have implemented a Growth System

A system that is tailored for the stage you're at, and helps you design a pathway to the next stage. A system that is simple to understand. A system that is repeatable and predictable. A system that helps you make the right decisions, and keep focused on the right activities to grow your business.

Learn & Implement The Avenue Growth System™

The Core Elements

CONCEPTUALIZE – Design a sellable, profitable business concept, scalable business and revenue model, brand, and business assets that increase the value of your company

SYSTEMIZE – Engineer systems and automation for client acquisition, build a scalable infrastructure for business process management, and develop a world-class team that helps you scale with ease

EXPAND – Grow your visibility in the marketplace, leverage your media assets to build authority and position you as the leading company in your industry, and establish strategic partnerships

imagine this

What would it mean to you if your received a SYSTEM that makes your growth simple and fun?

Reliable sales anytime you want - no need to hang out on every possible social media (in fact, none of them if you prefer so)?

A scalable offer portfolio with a clear structure and offers that are easy to sell, easy to buy, and fun to deliver?

Lots of time in your calendar for other activities than work?

Positioning in the marketplace as the expert offering high-value services or products to your customers who happily pay for them?

A lot mental space to focus on leading your company instead of small, trivial and unimportant stuff?

Never feel lost in the digital game again? Being able to master the digitalization of your small business and scale with ease?

Know exactly what to do next to grow your business? 

what other business owners say


I have long experience as a manager, and have also run my company for several years. Even as an experienced manager you sometimes get stuck, and especially if you are an entrepreneur with your own company.

It's good to have someone outside who can coach you forward. If you have long experience yourself, it is even more important to find a coach who understands your situation and can coach you at the right level. Then it's not about having the support of someone who knows your brand, it's about finding a professional for strategies and models, ideas, and inspiration to lead me forward in my business.

Finding the right person for this is important, as you as an entrepreneur invest your time and money.

For four months I have hired Tiina as my private coach, and this has been well invested money. Tiina has quickly understood my situation, and guided me forward to feel good and able to lead my company forward. She has motivated and given me tips, she has inspired, and expected results. These four months have been much needed for me, I have regained the joy of running my successful business even longer. "Sky is the limit and Tiina helps you get there"

Mariana Ramselius
Interior Designer & CEO at Silander Holst S.L

Being in business for years I have learned the priceless value of having a mentor who had knowledge proven by own results and passion to share it with those who are willing to learn. For over a decade I have been building multiple businesses representing other companies, but never broke through to the level I longed for. Tiina Wilén played the main role in both helping me identify my main calling and values I can give to others and helped me building my own brand from the scratch.

The combination of her always up to date knowledge, method, patience, passion and just wonderful personality gave me faith and courage to learn and do things I never thought I could do. By the results I’ve got right from the start launching my company I can boldly declare that Tiina is a top professional in her business niche. I am forever thankful.

Ania Berggren
Spa Owner & Women's Leadership Coach

I have attended a lot of different educations during my time as a business leader. What Tiina does with the Avenue is that it connects the dots to make the picture complete. This is unique. I’m really excited to see how our results will improve in the future.

Barbro Axelsson
CEO at Durewall Institutet

I can highly recommend Tiina and Avenue. The program and the energy gave me the power to improve and walk further out of my comfort zone, made me more digital and crossed new boundaries. It was a pleasure and great business opportunity to work in her program.

Karin Holmström
Artist & Entrepreneur

The latest marketing tricks will not grow your business unless you have a solid system in place

With a bespoke Growth System, your growth will become a simple and fun activity, bringing you results and clarity every day. My system could be the one for you, too. Let's find out!

Tiina Wilen is the creator of Avenue Growth System™ & the CEO of Avenue.

She helps growth-focused business owners build assets, systems and infrastructure required for sustainable business growth.

Tiina holds a Master of Science in IT Engineering, a Bachelor in Business, a certificate in Client Acquisition and a Diploma in Interior Design. 

Tiina works as a growth coach for several successful SMEs and occasionally as a fractional CMO/CRO for design brands that scale beyond the 2-5 Million EUR mark.

With a solid corporate background in IT and finance, travel, hospitality, and design, she has worked as a CEO, IT & management consultant, project manager, business developer, and process manager with responsibility for multi-million EUR offshore operations and a global team of 300+ software engineers, global manufacturing & shipping processes and international sales and partnerships.

She and her team help professionals and product brands in the design/wellness/lifestyle industries create concepts, products, services, and brands that become the industry leaders, scale past their current capacity with the right infrastructure, and expand to international markets.

She also invests in digital assets and owns several services, media & publishing B2B and B2C brands.

Her favorite hobby is interior design and she tends to redecorate a lot. Tiina doesn’t cook; luckily she married a guy who does, and her secret superpower is wallpapering.

Born in Helsinki, Finland, Tiina is a mother of 2 and the Wilén family lives a harmonious small kids life in the Swedish countryside with their Staffie pup Franklin.

She believes building a business should be fun. She also believes implementing assets, systems and processes is the only way to really grow and scale a great business. Lastly, she believes growth – business and personal – is a choice.

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